The Gospel Studio (TGS) is a Melbourne-based brand consultancy and design studio specialising in food and beverage. A joint venture between DayMonthYear and The Gospel Distillers, TGS combines strategic and creative expertise with the first-hand experience of building and growing a beverage business.

We work with founders, producers and organisations throughout Australia to create brands with clarity, character and commercial relevance. Our services span brand strategy, naming, identity, packaging, campaigns and the wider customer experience.

Rooted in the beverage industry, our philosophy begins with a simple belief: the future of branding lies in the shift from persuasion to belonging. The strongest brands create participation, community and long-term commercial advantage. This is particularly powerful in food and beverage, where products become part of shared rituals, places and culture.

Alongside commercial ventures, TGS is passionate about supporting social enterprises and community-led initiatives. We use brand and design to strengthen local ideas, widen participation and help worthwhile projects build lasting momentum.

What we do

Brand Strategy

We define the brand’s foundations: positioning, values, personality, tone of voice, narratives, and architecture. This is the work that creates alignment so that creative decisions are purposeful.

Brand Premise & Concept

We articulate the big idea the brand can live from: the premise, the story, the creative territories, and (where relevant) naming directions. This becomes the engine for identity, brand storytelling and future campaigns.

Messaging & Verbal Identity

We craft messaging that’s structured, human, and usable: brand story, narrative pillars, key messages, product language, and copy frameworks that work across audiences and channels.

Brand Worlds & Touchpoints

We translate the brand into the moments people actually experience: digital, content, campaigns, environments, retail, partnerships, and customer communications — keeping everything consistent, intentional, and recognisable.

Digital Brand Experience

We shape how the brand shows up online: website strategy and structure, visual direction, tone and content frameworks, and design systems that support growth and clarity.

Campaign & Content Direction

We create purposeful communications, campaign platforms, creative directions, content systems, and marketing toolkits.

Packaging

When packaging is part of the scope, we treat it as a high-impact brand touchpoint. One that should carry the strategy, story, and identity with absolute clarity.

Image Direction

We define a visual point of view and collaborate with photographers, illustrators, 3D artists and stylists to bring the brand world to life.

Brand Tools & Collateral

We design the tools that help teams sell, onboard, and scale: decks, datasheets, templates, case studies, guidelines and internal comms. Practical, consistent, and on-brand.

Awards

Clients we’ve loved working with

We collaborate with changemakers eager to push boundaries. Get in touch